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WEBSITE · COURSE HUB · FREE GUIDE Hello Reader, Did you realize the promises on your sales page can keep helping your people long after they click buy? THIS WEEK KEEP THE PROMISE IN FRONT OF THEM What annoys me when I see people talking about creating courses is the big long checklist: write your sales page, write your email sequence, do all the marketing, decide whether to run ads, plan the webinars leading up to the launch, and somewhere in there, creating the course is one step. I've spent...
WEBSITE · COURSE HUB · FREE GUIDE Hello Reader, Do you journal, or occasionally go back through old emails or texts? I journal more regularly now than I used to, and it's interesting to go back and see how differently I thought. THIS WEEK GIVE IT A SECOND LOOK When I look back at the things I was really worried about or obsessing over, they seem so unimportant now. Or I think, "Oh, if only young me could have had this little bit of information, it would have been better." You can do the same...
Hello Reader, A few years ago I built a custom course for a client, and when I finished it I sent it over and asked for her feedback, and she came back with "it's great!" So I did what anyone would do with a thumbs up like that, I moved forward and uploaded the whole thing to the learning platform. Then I sent her the links for final approval. And she came back with a list of suggestions. Which meant going back in and redoing a lot of work that would have been so much easier to change back...